NOMO = NO MOre!
The fatsonomo.com site tagline is, “Say NO MORE! to your Weight Problems.”
NOMO = kNOw MOre
You must know more about yourself. The fatsonomo.com mission is, “To empower people, myself included, to take full responsibility for their health by taking control of their thoughts, feelings, and actions concerning diet, nutrition, and fitness.”
So, in summary: NOMO = Say NO MOre! by kNOwing MOre.